Designer, art director, creative based in London, with over 12 years experience. Always searching for serious/silly ideas that resonate and change minds.
Named on The Drum’s Future 50 list 2021.
Experience
Current
Freelance
Previously
Senior Art Director at Open Creates
Design Lead at Campaign Against Living Miserably (CALM)
B-Reel Films
KesselsKramer London
Red Design+
The Partners
Featured
Brand New
The Brand Identity
Named on The Drum’s Future 50 list 2021.
Experience
Current
Freelance
Previously
Senior Art Director at Open Creates
Design Lead at Campaign Against Living Miserably (CALM)
B-Reel Films
KesselsKramer London
Red Design+
The Partners
Featured
Brand New
The Brand Identity
CALM Brand Refresh/Rollout/Guardianship
My roles: Client-side lead creative • In-House Design Lead
My roles: Client-side lead creative • In-House Design Lead
I was a driving force behind the CALM brand refresh project, setting out its initial business case and rationale. I was then part of the core team which collaborated with appointed agency, Studio Output, from start to finish.
The nine-month project refreshed and rationalised all aspects of the organisation, including brand strategy, visual identity, tone of voice & website rebuild. My ideas, concepts and copywriting informed the foundation of the updated brand and website.
The nine-month project refreshed and rationalised all aspects of the organisation, including brand strategy, visual identity, tone of voice & website rebuild. My ideas, concepts and copywriting informed the foundation of the updated brand and website.
Easter egg: Reached the bottom? There’s always a way up.
