Sam Quinton
hi[at]samq.co.uk
Instagram
+44(0)7718320418


Designer, art director, creative based in London, with over 12 years experience.
Searching for serious/silly ideas that resonate and change minds.

Always up for a chat and a fun project. Get in touch!


Experience

Current
Freelance Senior Art Director/Designer

Previously
Senior Art Director at Open Creates
Design Lead at Campaign Against Living Miserably (CALM)
B-Reel Films
KesselsKramer London
Red Design+
The Partners

Featured

Named on The Drum’s Future 50 list 2021.
Brand New
The Brand Identity
Condiment Club
Side Hustle

My roles: Writing • Branding • Art Direction • Design

The sauciest of side hustles

I built a small business celebrating brilliant small-batch condiments – from the brand and online shop to a custom Sriracha typeface, photography and a members’ zine.

It received a tasty 53.4% average ‘Great’ score on Brand New
and was featured on The Brand Identity






The perfect packing tape doesn't exi-...

A Sriracha bottle has the perfect nozzle for drawing – so I used it to make a custom font. I wrote out each letter multiple times, photographed it, vectorised it and used Glyphs to turn it into a working typeface, Sriracha Sans.



The tangy colour palette is high-contrast mix of strong flavours.



Splat Zine. I put together this A5 zine for Condiment Club members, featuring interviews with passionate condiment producers, features, recipes, and silly puns.














Condiment Cards that got sent out with each order.



The website acted as a shop and editorial platform, building an online space for condiment lovers to enjoy.







I championed some amazingly passionate condiment producers, like Johnny from Deptford Hot Sauce, who makes his small batch Pineapple and Scotch Bonnet sauce in his home kitchen.


©Sam Q — 2026