Designer, art director, creative based in London, with over 12 years experience. Always searching for serious/silly ideas that resonate and change minds.
Named on The Drum’s Future 50 list 2021.
Experience
Current
Senior Art Director at Open
Previously
Design Lead at Campaign Against Living Miserably (CALM)
B-Reel Films
KesselsKramer London
Red Design+
The Partners
Featured
Brand New
The Brand Identity
Named on The Drum’s Future 50 list 2021.
Experience
Current
Senior Art Director at Open
Previously
Design Lead at Campaign Against Living Miserably (CALM)
B-Reel Films
KesselsKramer London
Red Design+
The Partners
Featured
Brand New
The Brand Identity
Stay Campaign.
My roles: Concept • Art Direction • Design
My roles: Concept • Art Direction • Design
An entire campaign based on one simple, devastating word.
CALM took over billboards and social feeds across the UK with an unmissable message: Stay. No matter what you might be going through, suicide isn’t the answer. The campaign developed over subsequent years into a platform for suicide survival stories – with multiple case study films, content features and merch.
CALM took over billboards and social feeds across the UK with an unmissable message: Stay. No matter what you might be going through, suicide isn’t the answer. The campaign developed over subsequent years into a platform for suicide survival stories – with multiple case study films, content features and merch.
I created the animation that played out on a takeover of the Piccadilly Lights screen.
The supporting hero film tells the story of five people who are either survivors of suicide or bereaved.
We collaborated with production company Borderland to tell these powerful stories in a way which reinforced the ‘Stay’ message. These were people who embodied the idea that there is always a reason to cling on to life, there is always a reason to stay.
