Stay Campaign.

_{Concept • Art Direction • Design}

An entire campaign based on one simple, devastating word. We wanted everyone in the UK to know that someone wants them to Stay.

What began as an ambiguous, nationwide out-of-home campaign, and highly-shareable social activation, Stay has developed over subsequent years into a platform for suicide survival stories.

The supporting hero film tells the story of five people who are either survivors of suicide or bereaved.

We collaborated with production company Borderland to tell these powerful stories in a way which reinforced the ‘Stay’ message. These were people who embodied the idea that there is always a reason to cling on to life, there is always a reason to stay.