Designer, art director, creative with over 10 years experience. Always searching for ideas that resonate and change minds.
Named on The Drum’s Future 50 list 2021.
Experience
Current
Senior Art Director at Open
Previously
Campaign Against Living Miserably (CALM)
B-Reel Films
KesselsKramer London
Red Design+
The Partners
Featured
Brand New
The Brand Identity
Named on The Drum’s Future 50 list 2021.
Experience
Current
Senior Art Director at Open
Previously
Campaign Against Living Miserably (CALM)
B-Reel Films
KesselsKramer London
Red Design+
The Partners
Featured
Brand New
The Brand Identity
United Against:
Concept • Copywriting • Art Direction • Design • Artwork
Concept • Copywriting • Art Direction • Design • Artwork
A responsive brand-awareness campaign for OOH and social that positions CALM as a galvanising and empathetic force. It utlised insights gathered by CALM’s helpline on what topics and feelings people were calling about.
Its flexible templates allowed us to update the copy based on cultural moments, and roll out across JCDecaux’s DOOH network in a matter of hours.
Its flexible templates allowed us to update the copy based on cultural moments, and roll out across JCDecaux’s DOOH network in a matter of hours.
United with Gymshark
Its format was utilised in a partnership activation with Gymshark, to spark conversations about mental health and suicide in a pop-up barbershop (below).Its format was utilised in a partnership activation with Gymshark, to spark conversations about mental health and suicide in a pop-up barbershop (below).
