Designer, art director, creative based in London, with over 12 years experience.
Searching for serious/silly ideas that resonate and change minds.
Always up for a chat and a fun project. Get in touch!
Experience
Current
Freelance Senior Art Director/Designer
Previously
Senior Art Director at Open Creates
Design Lead at Campaign Against Living Miserably (CALM)
B-Reel Films
KesselsKramer London
Red Design+
The Partners
Featured
Named on The Drum’s Future 50 list 2021.
Brand New
The Brand Identity
Searching for serious/silly ideas that resonate and change minds.
Always up for a chat and a fun project. Get in touch!
Experience
Current
Freelance Senior Art Director/Designer
Previously
Senior Art Director at Open Creates
Design Lead at Campaign Against Living Miserably (CALM)
B-Reel Films
KesselsKramer London
Red Design+
The Partners
Featured
Named on The Drum’s Future 50 list 2021.
Brand New
The Brand Identity
United Against:
My roles: Concept • Copywriting • Art Direction • Design • Artwork
My roles: Concept • Copywriting • Art Direction • Design • Artwork
How do you turn the things making us miserable into a reason to unite?
United Against used real-time insights from CALM’s helpline to create a responsive campaign that could react to the issues of the moment.
United Against used real-time insights from CALM’s helpline to create a responsive campaign that could react to the issues of the moment.
I made the headlines contextual to their environment (eg. roadsides) or to the time/day (eg. Valentine’s Day, below). I made the headlines contextual to their environment (eg. roadsides) or to the time/day (eg. Valentine’s Day, below right).
We also tapped into big cultural moments, like FA cup final day.
United with Gymshark
Its format was utilised in a partnership activation with Gymshark, to spark conversations about mental health and suicide in a pop-up barbershop in Shoredtich (below).
