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<channel>
	<title>Sam Quinton</title>
	<link>https://samq.co.uk</link>
	<description>Sam Quinton</description>
	<pubDate>Mon, 26 Jan 2026 09:09:58 +0000</pubDate>
	<generator>https://samq.co.uk</generator>
	<language>en</language>
	
		
	<item>
		<title>index</title>
				
		<link>https://samq.co.uk/index</link>

		<pubDate>Sun, 22 Jan 2023 21:20:58 +0000</pubDate>

		<dc:creator>Sam Quinton</dc:creator>

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	<item>
		<title>Stay.</title>
				
		<link>https://samq.co.uk/Stay</link>

		<pubDate>Sun, 22 Jan 2023 21:20:59 +0000</pubDate>

		<dc:creator>Sam Quinton</dc:creator>

		<guid isPermaLink="true">https://samq.co.uk/Stay</guid>

		<description>
	Stay Campaign.Concept • Art Direction • Design


	
An entire campaign based on one simple, devastating word. 
We took over billboards and social feeds across the UK with an unmissable message: Stay. No matter what you might be going through, suicide isn’t the answer. The campaign has developed over subsequent years into a platform for suicide survival stories – with multiple case study films, content features and merch.



	


	
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&#60;img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/5f91d871464ff76273de9b3903b86a044460710315368ac52fa2da5c44aa0a9e/CALM-November-2022-1-Ocean_Edit.jpg" data-mid="165608745" border="0" alt="The OOH was adapted to drive more of a galvanising, stat-driven message." data-caption="The OOH was adapted to drive more of a galvanising, stat-driven message." src="https://freight.cargo.site/w/1000/i/5f91d871464ff76273de9b3903b86a044460710315368ac52fa2da5c44aa0a9e/CALM-November-2022-1-Ocean_Edit.jpg" /&#62;


	
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	 The supporting hero film tells the story of five people who are either survivors
of suicide or bereaved.We collaborated with production company Borderland to tell these powerful stories in a way which reinforced the ‘Stay’ message. These were people who embodied the idea that there is always a reason to cling on to life, there is always a reason to stay.
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		<title>Condiment Club</title>
				
		<link>https://samq.co.uk/Condiment-Club</link>

		<pubDate>Sun, 22 Jan 2023 21:21:00 +0000</pubDate>

		<dc:creator>Sam Quinton</dc:creator>

		<guid isPermaLink="true">https://samq.co.uk/Condiment-Club</guid>

		<description>
	Condiment Club
Side Hustle

Writing • Branding • Art Direction • Design

	The sauciest of side hustles
I set up a business to champion the best in small batch, hard-to-find condiments, with the biggest flavours and smallest environmental impact. I built the business at home, creating the brand (which included a custom typeface made from Sriarcha) its collateral, online shop and blog.
It received a tasty 53.4% average ‘Great’ score on Brand New
The Brand Identity




&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbab8b7ef0a064dab38dee4e217a9de1b63c036fc8777980570f8ace77015043/Condiment-Club-Logo.gif" data-mid="166955151" border="0"  src="https://freight.cargo.site/w/1000/i/fbab8b7ef0a064dab38dee4e217a9de1b63c036fc8777980570f8ace77015043/Condiment-Club-Logo.gif" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b53643617eb525c7ebc4fe22d8572e605875534b75b4c5c3de5c672bbbaecfb9/Condiment-Club-5.jpg" data-mid="166955161" border="0" alt="A Sriracha bottle has the perfect nozzle for drawing &#38;ndash; so I used it to make a custom font. I wrote out each letter multiple times, photographed it, vectorised it and used Glyphs to turn it into a working typeface." data-caption="A Sriracha bottle has the perfect nozzle for drawing – so I used it to make a custom font. I wrote out each letter multiple times, photographed it, vectorised it and used Glyphs to turn it into a working typeface." src="https://freight.cargo.site/w/1000/i/b53643617eb525c7ebc4fe22d8572e605875534b75b4c5c3de5c672bbbaecfb9/Condiment-Club-5.jpg" /&#62;

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I wrote reviews, features, and interviews – and built a community of likeminded people on socials.

Find more on Instagram here.




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	</item>
		
		
	<item>
		<title>Splat Zine</title>
				
		<link>https://samq.co.uk/Splat-Zine</link>

		<pubDate>Mon, 26 Jan 2026 09:09:58 +0000</pubDate>

		<dc:creator>Sam Quinton</dc:creator>

		<guid isPermaLink="true">https://samq.co.uk/Splat-Zine</guid>

		<description>
	Splat Zine for Condiment ClubI put together this A5 zine for Condiment Club members, featuring interviews with passionate condiment producers, features, recipes, and silly puns.
	

&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/da29e429b72bc349b6cc0e89c02734070c1ac331f970b8cd6b2f8944bddec375/Splat-Mag-Cover.jpg" data-mid="243957319" border="0"  src="https://freight.cargo.site/w/1000/i/da29e429b72bc349b6cc0e89c02734070c1ac331f970b8cd6b2f8944bddec375/Splat-Mag-Cover.jpg" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a4900a71e423171088f9bf8dc3e3e72de5c33fbf4309d582aa86792d2f4e8789/Splat-Mag-spread-1.jpg" data-mid="243957320" border="0"  src="https://freight.cargo.site/w/1000/i/a4900a71e423171088f9bf8dc3e3e72de5c33fbf4309d582aa86792d2f4e8789/Splat-Mag-spread-1.jpg" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/7554d53e6137b02c1d586940eba508f29ab8c4181f8c54bb91e89b829d4242d4/Splat-Mag-spread-2b.jpg" data-mid="243957322" border="0"  src="https://freight.cargo.site/w/1000/i/7554d53e6137b02c1d586940eba508f29ab8c4181f8c54bb91e89b829d4242d4/Splat-Mag-spread-2b.jpg" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/27f1e2ffddf0f062ba785748f5dc35a7ed5b91294e407ec837c1b5178ffac37d/Splat-Mag-spread-2.jpg" data-mid="243957321" border="0"  src="https://freight.cargo.site/w/1000/i/27f1e2ffddf0f062ba785748f5dc35a7ed5b91294e407ec837c1b5178ffac37d/Splat-Mag-spread-2.jpg" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/8ae4a1ae37c680f997f6097191239e8c361060d09f3559e90b4c7eee4f113637/Splat-Mag-spread-3.jpg" data-mid="243957323" border="0"  src="https://freight.cargo.site/w/1000/i/8ae4a1ae37c680f997f6097191239e8c361060d09f3559e90b4c7eee4f113637/Splat-Mag-spread-3.jpg" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0f861d83d6768ec7bb11340781adec2f68c51cae8695a5f0cce65fbe275d5516/Splat-Mag-spread-4.jpg" data-mid="243957324" border="0"  src="https://freight.cargo.site/w/1000/i/0f861d83d6768ec7bb11340781adec2f68c51cae8695a5f0cce65fbe275d5516/Splat-Mag-spread-4.jpg" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4769d9028d7e11fc0ddc2ace3f73577dc3f666f5b1443f1083bacbad5d30cb92/Splat-Mag-spread-5.jpg" data-mid="243957325" border="0"  src="https://freight.cargo.site/w/1000/i/4769d9028d7e11fc0ddc2ace3f73577dc3f666f5b1443f1083bacbad5d30cb92/Splat-Mag-spread-5.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Commissions</title>
				
		<link>https://samq.co.uk/Commissions</link>

		<pubDate>Tue, 07 Feb 2023 22:49:41 +0000</pubDate>

		<dc:creator>Sam Quinton</dc:creator>

		<guid isPermaLink="true">https://samq.co.uk/Commissions</guid>

		<description>
	Art Direction and design for editorial pieces
	





	Pushing the visual narrative forward
I commissioned a range of illustrators, photographers and videographers for CALM’s editorial content. From support guides to long-form stories and social content, the aim was always to shun stereotypes and push the visual narrative around mental health topics forward.
	

	

&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/49c9a4c4d991b8cf40280cf982ff1942cf971bb97538fc0ff7950969daa23a0c/James-Merrit-website.jpg" data-mid="215054304" border="0"  src="https://freight.cargo.site/w/1000/i/49c9a4c4d991b8cf40280cf982ff1942cf971bb97538fc0ff7950969daa23a0c/James-Merrit-website.jpg" /&#62;

&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/2ee5f0614d6e1492904d89071b73c830fce9a6f0ef57f064c65215aaf073ce44/James-Merrit-website3.jpg" data-mid="215054306" border="0"  src="https://freight.cargo.site/w/720/i/2ee5f0614d6e1492904d89071b73c830fce9a6f0ef57f064c65215aaf073ce44/James-Merrit-website3.jpg" /&#62;



	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3916be80afe4e62fb19e5c8babbec434fa01d04ce6581cc0a087d372defc1f2d/James-Merrit-Illo-instagram_03.jpg" data-mid="215052690" border="0"  src="https://freight.cargo.site/w/1000/i/3916be80afe4e62fb19e5c8babbec434fa01d04ce6581cc0a087d372defc1f2d/James-Merrit-Illo-instagram_03.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/62c8be880f0ead4363ec118988e6ab7814dba65fe984d2430f80b4fe546c50e0/James-Merrit-Illo-instagram_01.jpg" data-mid="215052688" border="0"  src="https://freight.cargo.site/w/1000/i/62c8be880f0ead4363ec118988e6ab7814dba65fe984d2430f80b4fe546c50e0/James-Merrit-Illo-instagram_01.jpg" /&#62;


	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4b345766c43523a42eadccbbe52da2cce517febde9222f16de32038323524e0c/James-Merrit-Illo-instagram_06.jpg" data-mid="215052693" border="0"  src="https://freight.cargo.site/w/1000/i/4b345766c43523a42eadccbbe52da2cce517febde9222f16de32038323524e0c/James-Merrit-Illo-instagram_06.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fc3df11d7d1f731c0a4a7cd0c7d5db124eef03a0e05c036b59c75bef5b121758/James-Merrit-Illo-instagram_04.jpg" data-mid="215052691" border="0"  src="https://freight.cargo.site/w/1000/i/fc3df11d7d1f731c0a4a7cd0c7d5db124eef03a0e05c036b59c75bef5b121758/James-Merrit-Illo-instagram_04.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9537b0b28fcb17e636f60dc2515cb19081d73125aeceda94899641d2cdc0072d/James-Merrit-Illo-instagram_02.jpg" data-mid="215052689" border="0"  src="https://freight.cargo.site/w/1000/i/9537b0b28fcb17e636f60dc2515cb19081d73125aeceda94899641d2cdc0072d/James-Merrit-Illo-instagram_02.jpg" /&#62;

	✍️ James Merritt
 &#38;nbsp;
	&#60;img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9434f52b7e13dfe8a586988d2bf6d9d03ad098fc370049c8c167031bd4a5e5ec/454275457_1642684919991135_9127851106862994230_n-Background-Removed.png" data-mid="239143451" border="0"  src="https://freight.cargo.site/w/1000/i/9434f52b7e13dfe8a586988d2bf6d9d03ad098fc370049c8c167031bd4a5e5ec/454275457_1642684919991135_9127851106862994230_n-Background-Removed.png" /&#62;&#60;img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a295f80c7e5f4e43721436c37bf9c99b644629c4f776f48db3b5a8178dce6407/462360028_1706738830116266_5024529440782901951_n-Background-Removed.png" data-mid="239143452" border="0"  src="https://freight.cargo.site/w/1000/i/a295f80c7e5f4e43721436c37bf9c99b644629c4f776f48db3b5a8178dce6407/462360028_1706738830116266_5024529440782901951_n-Background-Removed.png" /&#62;&#60;img width="2356" height="2124" width_o="2356" height_o="2124" data-src="https://freight.cargo.site/t/original/i/e43bd7a3b2f61827811cb59ba8dbf478f034329eec7713b354fc2b20ee076be1/Screenshot-2025-10-12-at-14.00.21.png" data-mid="239295183" border="0"  src="https://freight.cargo.site/w/1000/i/e43bd7a3b2f61827811cb59ba8dbf478f034329eec7713b354fc2b20ee076be1/Screenshot-2025-10-12-at-14.00.21.png" /&#62;&#60;img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e98dae13a293e92306dce8f7c32ebf3f77f550dd4cc575b86eed02e42bd0498d/462411675_420202744453160_353288999138118948_n-Background-Removed.png" data-mid="239143453" border="0"  src="https://freight.cargo.site/w/1000/i/e98dae13a293e92306dce8f7c32ebf3f77f550dd4cc575b86eed02e42bd0498d/462411675_420202744453160_353288999138118948_n-Background-Removed.png" /&#62;✍️ Dominic Kesterton




	A letter to Myself with Richie Driss.
A feature with TV presenter and CALM ambassador, Richie Driss. He wrote a letter to his past self, providing hope, optimism and advice when dealing with grief.
📷 Photography by Ellie Ramsden
	

	



&#60;img width="1474" height="1920" width_o="1474" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0a7ca33ea97938d1b2e8426b07ab64b33942acb12ec4bbece4e4dd4e4e274bea/Calm-Richie_EllieRamsden_27.jpg" data-mid="186134125" border="0"  src="https://freight.cargo.site/w/1000/i/0a7ca33ea97938d1b2e8426b07ab64b33942acb12ec4bbece4e4dd4e4e274bea/Calm-Richie_EllieRamsden_27.jpg" /&#62;
&#60;img width="1473" height="1920" width_o="1473" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9ad50e6296750cb12d4270c8f7a42a2b1daa34edb66535142d1fde92fe86a96c/Calm-Richie_EllieRamsden_12.jpg" data-mid="186134123" border="0" alt="📷 Ellie Ramsden" data-caption="📷 Ellie Ramsden" src="https://freight.cargo.site/w/1000/i/9ad50e6296750cb12d4270c8f7a42a2b1daa34edb66535142d1fde92fe86a96c/Calm-Richie_EllieRamsden_12.jpg" /&#62;


	
&#60;img width="1473" height="1920" width_o="1473" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1a4d27d328321e820824c5cc89b771210cd6514c61f1dec1e56aea3ead9ffbd1/Calm-Richie_EllieRamsden_3.jpg" data-mid="186134121" border="0"  src="https://freight.cargo.site/w/1000/i/1a4d27d328321e820824c5cc89b771210cd6514c61f1dec1e56aea3ead9ffbd1/Calm-Richie_EllieRamsden_3.jpg" /&#62;

	&#60;img width="1473" height="1920" width_o="1473" height_o="1920" data-src="https://freight.cargo.site/t/original/i/cc87696b499aaa3e7e9a211c0e0c069df8fb40e8da535820ec6f85754792f014/Calm-Richie_EllieRamsden_1.jpg" data-mid="186134120" border="0"  src="https://freight.cargo.site/w/1000/i/cc87696b499aaa3e7e9a211c0e0c069df8fb40e8da535820ec6f85754792f014/Calm-Richie_EllieRamsden_1.jpg" /&#62;




	End of year supporter recap
A vibrant and energetic film dedicated to the thousands of weird, wonderful and heroic feats that CALM supporters had undertaken that year.Animation by Jacob Chabeaux


	




	




GriefIllustration by Alec Doherty for a piece about grief, and why it’s more important than ever to talk about it...

&#60;img width="1179" height="1721" width_o="1179" height_o="1721" data-src="https://freight.cargo.site/t/original/i/76aea42b38482ee4d45da528442deab74ffc88a3aa96c6ddf3b8bc8c3199e348/IMG_1302.jpeg" data-mid="240479561" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/76aea42b38482ee4d45da528442deab74ffc88a3aa96c6ddf3b8bc8c3199e348/IMG_1302.jpeg" /&#62;
	How to deal with Burnout
Illustrations by Lindsay Fagan





	


	CALM’s Guide to NeurodiversityA set of illustrations by Jonny Kirkwood – that communicate his lived experience of neurodivergence.
	


	&#60;img width="1707" height="960" width_o="1707" height_o="960" data-src="https://freight.cargo.site/t/original/i/87bab96b2e47976ff3b2ca9d3bc077161e1c3ff435968434d1f7d8047f2e6913/neurodovesity.jpg" data-mid="215058226" border="0"  src="https://freight.cargo.site/w/1000/i/87bab96b2e47976ff3b2ca9d3bc077161e1c3ff435968434d1f7d8047f2e6913/neurodovesity.jpg" /&#62;


&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b81d6b29648faffb591582c992b47320f59b3a205f0be921a747ce28ac938fd5/Bit_Different.jpeg" data-mid="187052050" border="0"  src="https://freight.cargo.site/w/1000/i/b81d6b29648faffb591582c992b47320f59b3a205f0be921a747ce28ac938fd5/Bit_Different.jpeg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe53f5c782b761cd65efaf353977f75cdc3eac375620765a1c9b2b35df4ae82e/Meltdowns.jpeg" data-mid="187052052" border="0"  src="https://freight.cargo.site/w/1000/i/fe53f5c782b761cd65efaf353977f75cdc3eac375620765a1c9b2b35df4ae82e/Meltdowns.jpeg" /&#62;
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b6a84b3be9eb4691f40b8917ee83295eb468b9e6c7137fbc47fb1b056204ee70/Brian.jpeg" data-mid="215058331" border="0"  src="https://freight.cargo.site/w/1000/i/b6a84b3be9eb4691f40b8917ee83295eb468b9e6c7137fbc47fb1b056204ee70/Brian.jpeg" /&#62;
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d75f6c60f9fbf5d731266a3c868ff293c0a0096b0671c368f2b29a48e38a3b24/On_your_Mind.jpeg" data-mid="187052058" border="0"  src="https://freight.cargo.site/w/1000/i/d75f6c60f9fbf5d731266a3c868ff293c0a0096b0671c368f2b29a48e38a3b24/On_your_Mind.jpeg" /&#62;


How to Make Mistakes






	CALM Guides group briefI commissioned a set of header illustrations for a range of different topics, created by 18 different artists, in collaboration with Grand Matter Illustration agency.
	




	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d889b483ddac9525a8aa08d2e4e0955ebba2dcae31fc99684e1db86688d6850/Illustration-1.jpg" data-mid="167643536" border="0" alt="Depression &#38;ndash; Thomas Hedger" data-caption="Depression – Thomas Hedger" src="https://freight.cargo.site/w/1000/i/2d889b483ddac9525a8aa08d2e4e0955ebba2dcae31fc99684e1db86688d6850/Illustration-1.jpg" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/9a68a5fece287ca1a915cd67835be9eb5491ced41e8e01ef2dd9f5980baa7ec2/Suicidal-Thoughts-illustration.gif" data-mid="169205426" border="0" alt="Suicidal Thoughts &#38;ndash; Thomas Hedger. Animated by Tom Allison." data-caption="Suicidal Thoughts – Thomas Hedger. Animated by Tom Allison." src="https://freight.cargo.site/w/600/i/9a68a5fece287ca1a915cd67835be9eb5491ced41e8e01ef2dd9f5980baa7ec2/Suicidal-Thoughts-illustration.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/372ed3d2bc661844e3cd8985e6173f61fab84b8d9336b09d588ec9d5c7cde715/Illustration-7.jpg" data-mid="167643542" border="0" alt="Homelessness &#38;ndash; Elliot Kruszynski" data-caption="Homelessness – Elliot Kruszynski" src="https://freight.cargo.site/w/1000/i/372ed3d2bc661844e3cd8985e6173f61fab84b8d9336b09d588ec9d5c7cde715/Illustration-7.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d00cef19235480ea835621f50d4fbd5aed999809026657b120ca91f10862be9/Illustration-2.jpg" data-mid="167643537" border="0" alt="Financial Worries &#38;ndash; Alice Bowsher" data-caption="Financial Worries – Alice Bowsher" src="https://freight.cargo.site/w/1000/i/5d00cef19235480ea835621f50d4fbd5aed999809026657b120ca91f10862be9/Illustration-2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/60bf51b7bd6570b310e9bd2a2f8d632861d5c9a3eaf88385ec3c98f3535c46d2/Illustration-3.jpg" data-mid="167643538" border="0" alt="Sexuality &#38;ndash; Thomas Hedger" data-caption="Sexuality – Thomas Hedger" src="https://freight.cargo.site/w/1000/i/60bf51b7bd6570b310e9bd2a2f8d632861d5c9a3eaf88385ec3c98f3535c46d2/Illustration-3.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34f133688f85cf4aadf4ad51464c5b2e4c0cc93a23df22d79d1707e8127d5217/Hattie-Newman-Clock-Work-Issues.gif" data-mid="169206228" border="0" alt="Work Issues &#38;ndash; Hattie Newman" data-caption="Work Issues – Hattie Newman" src="https://freight.cargo.site/w/1000/i/34f133688f85cf4aadf4ad51464c5b2e4c0cc93a23df22d79d1707e8127d5217/Hattie-Newman-Clock-Work-Issues.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/140c4702330301a521b24a097dacdf61bd296a678098cb4f985c630f09ab4bce/Illustration-5.jpg" data-mid="167643540" border="0" alt="Masturbation &#38;ndash; Toby Triumph" data-caption="Masturbation – Toby Triumph" src="https://freight.cargo.site/w/1000/i/140c4702330301a521b24a097dacdf61bd296a678098cb4f985c630f09ab4bce/Illustration-5.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4fc59302163c447c2da48686a030413ffbb36aa4f9c2b93893b37c5ac613a343/Illustration-6.jpg" data-mid="167643541" border="0" alt="Anger &#38;ndash; Jamie Eke" data-caption="Anger – Jamie Eke" src="https://freight.cargo.site/w/1000/i/4fc59302163c447c2da48686a030413ffbb36aa4f9c2b93893b37c5ac613a343/Illustration-6.jpg" /&#62;


	
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/ddc3a4348992385af6bf456ba7b6171ea9024c5135db9760762fed300595105e/James-Merrit-website2.jpg" data-mid="215054305" border="0"  src="https://freight.cargo.site/w/1000/i/ddc3a4348992385af6bf456ba7b6171ea9024c5135db9760762fed300595105e/James-Merrit-website2.jpg" /&#62;
&#60;img width="1360" height="1086" width_o="1360" height_o="1086" data-src="https://freight.cargo.site/t/original/i/d0ea55db597e874899b26d6af656404299d0e7c7ee54b3ac4f9d2c8f7ec064dd/CALM_19.webp.jpeg" data-mid="240259344" border="0" alt="Harpz Kaur shot by Serena Brown" data-caption="Harpz Kaur shot by Serena Brown" src="https://freight.cargo.site/w/1000/i/d0ea55db597e874899b26d6af656404299d0e7c7ee54b3ac4f9d2c8f7ec064dd/CALM_19.webp.jpeg" /&#62;
&#60;img width="2160" height="3241" width_o="2160" height_o="3241" data-src="https://freight.cargo.site/t/original/i/98107204ef6ab07a4c5e73dd46b2fab6056ef869091046017cc2f6ca0c03111c/Harpz-Hero.jpg" data-mid="240259345" border="0" alt="Harpz Kaur shot by Serena Brown" data-caption="Harpz Kaur shot by Serena Brown" src="https://freight.cargo.site/w/1000/i/98107204ef6ab07a4c5e73dd46b2fab6056ef869091046017cc2f6ca0c03111c/Harpz-Hero.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/37ea44164130143e9e5d3ac1a109f99e26bc877c7a6624ef69a0e4def6a9f8e1/CALM-Zine-2.jpg" data-mid="239276832" border="0" alt="Spread from CALMzine, illustration by Matthew T. Shaw" data-caption="Spread from CALMzine, illustration by Matthew T. Shaw" src="https://freight.cargo.site/w/1000/i/37ea44164130143e9e5d3ac1a109f99e26bc877c7a6624ef69a0e4def6a9f8e1/CALM-Zine-2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a88292c1eac3e5e37cb7a3230632f8677d80474c56da3c21d0459454702ec5d/Annual-Report-1.jpg" data-mid="239276833" border="0" alt="CALM Annual report 2018-19, cover artwork by Rory Cahill" data-caption="CALM Annual report 2018-19, cover artwork by Rory Cahill" src="https://freight.cargo.site/w/1000/i/7a88292c1eac3e5e37cb7a3230632f8677d80474c56da3c21d0459454702ec5d/Annual-Report-1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d1224480c839752c91488847a5e90aedf4e8ecc1d4d6ce394fd21722798005e8/CALM-Zine-3.jpg" data-mid="239276836" border="0"  src="https://freight.cargo.site/w/1000/i/d1224480c839752c91488847a5e90aedf4e8ecc1d4d6ce394fd21722798005e8/CALM-Zine-3.jpg" /&#62;


	

</description>
		
	</item>
		
		
	<item>
		<title>The Last Photo</title>
				
		<link>https://samq.co.uk/The-Last-Photo</link>

		<pubDate>Tue, 07 Feb 2023 22:38:08 +0000</pubDate>

		<dc:creator>Sam Quinton</dc:creator>

		<guid isPermaLink="true">https://samq.co.uk/The-Last-Photo</guid>

		<description>
	The Last Photo

Client-side Art Director


	The biggest and most-powerful campaign CALM has ever created, we set out to highlight how suicidal people don’t always look suicidal. I was client-side Art Director – working collaboratively with Adam&#38;amp;EveDDB on the campaign’s multiple touchpoints, which included the exhibition, OOH and film. I also led on the art direction of all accompanying brand communication across social and digital.

The campaign has won countless industry awards including the film Grand Prix at Cannes Lions, D&#38;amp;AD Yellow pencils and Best Campaign at the Campaign Big Awards.






&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1daa8419d215581cfa5546a709d5f8cdfed4e0f5aff6b5cfb801abeb64a70ae4/TLP-1.jpg" data-mid="167642492" border="0"  src="https://freight.cargo.site/w/1000/i/1daa8419d215581cfa5546a709d5f8cdfed4e0f5aff6b5cfb801abeb64a70ae4/TLP-1.jpg" /&#62;















&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/010740c0e5106d19dfc3431c4692489a65d8efd8493595f1e1ff8bd5f9c4fde2/TLP-2.jpg" data-mid="167642494" border="0"  src="https://freight.cargo.site/w/1000/i/010740c0e5106d19dfc3431c4692489a65d8efd8493595f1e1ff8bd5f9c4fde2/TLP-2.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>United Against</title>
				
		<link>https://samq.co.uk/United-Against</link>

		<pubDate>Wed, 01 Feb 2023 23:53:45 +0000</pubDate>

		<dc:creator>Sam Quinton</dc:creator>

		<guid isPermaLink="true">https://samq.co.uk/United-Against</guid>

		<description>
	United Against:

Concept • Copywriting • Art Direction • Design • Artwork

	A responsive brand-awareness campaign for OOH and social that positions CALM as a galvanising and empathetic force. It utlised insights gathered by CALM’s helpline on what topics and feelings people were calling about. 

Its flexible templates allowed us to update the copy based on cultural moments, and roll out across JCDecaux’s DOOH network in a matter of hours.







&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/99506636f7c93e7d02d7d9fc6a805b2449b2c46f8ddd3b58027f0416662b327a/United-Against-Bus-Stop.jpg" data-mid="183013115" border="0"  src="https://freight.cargo.site/w/1000/i/99506636f7c93e7d02d7d9fc6a805b2449b2c46f8ddd3b58027f0416662b327a/United-Against-Bus-Stop.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a95af6840fdef3b03e33e2150a096911dc41dbe5fc7f1fbe59303bc0ececea15/350438506_934958057728696_6381170069171427323_n-1.webp.jpeg" data-mid="200826500" border="0"  src="https://freight.cargo.site/w/1000/i/a95af6840fdef3b03e33e2150a096911dc41dbe5fc7f1fbe59303bc0ececea15/350438506_934958057728696_6381170069171427323_n-1.webp.jpeg" /&#62;

&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/81473dfcb0fe745fd7f11caf3f7e5dca4c32a0edd4da98f74da1eb238b98cffd/United-Against-Animation_2_1.gif" data-mid="198373159" border="0"  src="https://freight.cargo.site/w/1000/i/81473dfcb0fe745fd7f11caf3f7e5dca4c32a0edd4da98f74da1eb238b98cffd/United-Against-Animation_2_1.gif" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48b5ae03c1e9f97b814cf3aece0b5b44b059d7f5dedd9122f338f2c5d9bebe3f/United-Against-1.jpg" data-mid="166956485" border="0"  src="https://freight.cargo.site/w/1000/i/48b5ae03c1e9f97b814cf3aece0b5b44b059d7f5dedd9122f338f2c5d9bebe3f/United-Against-1.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d500e2d2367803cd3b08b3749ab2664b0285342b7f75949bd66ca8109ede7588/United-Against-2.jpg" data-mid="166956501" border="0"  src="https://freight.cargo.site/w/1000/i/d500e2d2367803cd3b08b3749ab2664b0285342b7f75949bd66ca8109ede7588/United-Against-2.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/edfee1d049f21d716ee1422cc5457ee22d24dec305fbadea14d58c09b733571e/United-Against-3.jpg" data-mid="166956567" border="0"  src="https://freight.cargo.site/w/1000/i/edfee1d049f21d716ee1422cc5457ee22d24dec305fbadea14d58c09b733571e/United-Against-3.jpg" /&#62;




&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7632601a47f845f9a166abf352897aa4c5ebdc5252834c007e9c5189a1a39bc6/United-Against-6.jpg" data-mid="166956609" border="0" alt="Left: Valentine's Day. Right: Time to Talk Day." data-caption="Left: Valentine's Day. Right: Time to Talk Day." src="https://freight.cargo.site/w/1000/i/7632601a47f845f9a166abf352897aa4c5ebdc5252834c007e9c5189a1a39bc6/United-Against-6.jpg" /&#62;


&#60;img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/dfe6c6b7a87201e898886e87a065ed7892f8edf8a204d06c70dbe0c56e5d380f/City-or-United--United-Against--Linkedin.jpg" data-mid="202616882" border="0" alt="FA Cup Final 2023 edition" data-caption="FA Cup Final 2023 edition" src="https://freight.cargo.site/w/1000/i/dfe6c6b7a87201e898886e87a065ed7892f8edf8a204d06c70dbe0c56e5d380f/City-or-United--United-Against--Linkedin.jpg" /&#62;





	United with GymsharkIts format was utilised in a partnership activation with Gymshark, to spark conversations about mental health and suicide in a pop-up barbershop (below).Its format was utilised in a partnership activation with Gymshark, to spark conversations about mental health and suicide in a pop-up barbershop (below).


	





&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8051458d52bb1dda85e5bf8f05c7c0162e3f81e4335012b9e5861cf4067e0b32/United-Against-Gymshark-2.jpg" data-mid="166956625" border="0"  src="https://freight.cargo.site/w/1000/i/8051458d52bb1dda85e5bf8f05c7c0162e3f81e4335012b9e5861cf4067e0b32/United-Against-Gymshark-2.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20e0e57e04cbe214a3ca6ef3d517d1b24b61c7ef45616f59e4869707a3119719/United-Against-Gymshark-1.jpg" data-mid="166956624" border="0"  src="https://freight.cargo.site/w/1000/i/20e0e57e04cbe214a3ca6ef3d517d1b24b61c7ef45616f59e4869707a3119719/United-Against-Gymshark-1.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>CALM rebrand</title>
				
		<link>https://samq.co.uk/CALM-rebrand</link>

		<pubDate>Sun, 22 Jan 2023 21:20:59 +0000</pubDate>

		<dc:creator>Sam Quinton</dc:creator>

		<guid isPermaLink="true">https://samq.co.uk/CALM-rebrand</guid>

		<description>
	CALM Brand Refresh

Client side lead creative

	I was a driving force behind the CALM brand refresh project, setting out its initial business case and rationale. I was then part of the core team which collaborated with appointed agency, Studio Output, from start to finish.
 The nine-month project refreshed and rationalised all aspects of the organisation, including brand strategy, visual identity, tone of voice &#38;amp; website rebuild. My ideas, concepts and copywriting informed the foundation of the updated brand and website.




&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2de0b152082ad0c70adf371d354c6918a99c79aeda380465f4a72ed6d344edeb/CALM-Rebrand-1.jpg" data-mid="166952451" border="0"  src="https://freight.cargo.site/w/1000/i/2de0b152082ad0c70adf371d354c6918a99c79aeda380465f4a72ed6d344edeb/CALM-Rebrand-1.jpg" /&#62;


&#60;img width="768" height="432" width_o="768" height_o="432" data-src="https://freight.cargo.site/t/original/i/dd5f580fbfcc3a7320c0993159c6ba7912cd696270192c2a84a9810d47fa195d/CALM_LogoLoop_16_9.gif" data-mid="220510833" border="0"  src="https://freight.cargo.site/w/768/i/dd5f580fbfcc3a7320c0993159c6ba7912cd696270192c2a84a9810d47fa195d/CALM_LogoLoop_16_9.gif" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/843d72902cd1af5e81943fc4b46b2e2b551fa389784e38ad621f799176c174d2/CALM-Rebrand-2.jpg" data-mid="166952463" border="0"  src="https://freight.cargo.site/w/1000/i/843d72902cd1af5e81943fc4b46b2e2b551fa389784e38ad621f799176c174d2/CALM-Rebrand-2.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e84af9910583f8d51cb9b2ef0be3bb42b5fccf4d6ac0567bcb8e5f7361cf3542/CALM-Rebrand-3.jpg" data-mid="166952468" border="0"  src="https://freight.cargo.site/w/1000/i/e84af9910583f8d51cb9b2ef0be3bb42b5fccf4d6ac0567bcb8e5f7361cf3542/CALM-Rebrand-3.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/edc6978189527db29ea75c6924c056d0e1daec2c947af6998f31b9052ea8d9cb/CALM-Website-1.jpg" data-mid="166952470" border="0"  src="https://freight.cargo.site/w/1000/i/edc6978189527db29ea75c6924c056d0e1daec2c947af6998f31b9052ea8d9cb/CALM-Website-1.jpg" /&#62;

Easter egg: Reached the bottom? There’s always a way up.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/daca273e2ec55705f92f85078d3fa4bdbc1cf34abc4c9426cb250f56d57b1e40/CALM-Website-2.jpg" data-mid="166952471" border="0"  src="https://freight.cargo.site/w/1000/i/daca273e2ec55705f92f85078d3fa4bdbc1cf34abc4c9426cb250f56d57b1e40/CALM-Website-2.jpg" /&#62;&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/61309d2d352709d6970e1c2d5bb1c2cfd1b4977e1602fdc9f99dfc1c5ab75976/Beermats.jpg" data-mid="167641946" border="0"  src="https://freight.cargo.site/w/1000/i/61309d2d352709d6970e1c2d5bb1c2cfd1b4977e1602fdc9f99dfc1c5ab75976/Beermats.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d23658270a1d1c851b1e4f54683b21bb6c045e417c10c27bf26e116b9a2bf55d/CALM-Rebrand-4.jpg" data-mid="166952469" border="0"  src="https://freight.cargo.site/w/1000/i/d23658270a1d1c851b1e4f54683b21bb6c045e417c10c27bf26e116b9a2bf55d/CALM-Rebrand-4.jpg" /&#62;&#60;img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/84dee9ae3174570f31b278a7ae145ac4bcec3a92c8749913b3750a38d3391f9b/2022_02_12_CALM_X_Jordan_GFX_1500.jpg" data-mid="167642417" border="0" data-scale="100" alt="📷 Stuart Harper" data-caption="📷 Stuart Harper" src="https://freight.cargo.site/w/1000/i/84dee9ae3174570f31b278a7ae145ac4bcec3a92c8749913b3750a38d3391f9b/2022_02_12_CALM_X_Jordan_GFX_1500.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Invisible Opponent</title>
				
		<link>https://samq.co.uk/Invisible-Opponent</link>

		<pubDate>Sun, 22 Jan 2023 21:20:58 +0000</pubDate>

		<dc:creator>Sam Quinton</dc:creator>

		<guid isPermaLink="true">https://samq.co.uk/Invisible-Opponent</guid>

		<description>
	Rice 4 CALM

Art Direction • Design

	To coincide with the 2022 World Cup, we created a 360º campaign with England midfielder Declan Rice that focussed on the topic of loneliness. It comprised of a TV Commercial, OOH, Print &#38;amp; Social campaign. I also designed a custom CALM football shirt for Declan, that was used to announce signing him as an ambassador.




	
	
	



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06465a6c05da43565a24388f958eeb281c618a4a7e4e5ef785b214d69febcbf0/Declan_OOH_48.jpg" data-mid="166348378" border="0"  src="https://freight.cargo.site/w/1000/i/06465a6c05da43565a24388f958eeb281c618a4a7e4e5ef785b214d69febcbf0/Declan_OOH_48.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c2a81991c655ee1c4520073ad7ec7ddb98a34e5fe204816e4103a0e63beb693/Declan_OOH_6.jpg" data-mid="166348376" border="0"  src="https://freight.cargo.site/w/1000/i/6c2a81991c655ee1c4520073ad7ec7ddb98a34e5fe204816e4103a0e63beb693/Declan_OOH_6.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c0a6de3270847bb9ba1700b49c3bd11e124018928f2eb1759478bc8d4b3386d/Declan_Shirt_Front.jpg" data-mid="166348615" border="0"  src="https://freight.cargo.site/w/1000/i/6c0a6de3270847bb9ba1700b49c3bd11e124018928f2eb1759478bc8d4b3386d/Declan_Shirt_Front.jpg" /&#62;&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/e0005f71100dd0f0e03a55b2ea7987d4bf12ddcbce321914dc7f5f3685999e00/Declan_Rice_2.jpg" data-mid="165605413" border="0"  src="https://freight.cargo.site/w/1000/i/e0005f71100dd0f0e03a55b2ea7987d4bf12ddcbce321914dc7f5f3685999e00/Declan_Rice_2.jpg" /&#62;
	&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/a8642bf956b22e63ca0094dd80a472d1ec11157e7e88ab1f8483b0692398e320/Declan-ES-Newspaper-Flat_2.jpg" data-mid="201961466" border="0"  src="https://freight.cargo.site/w/1000/i/a8642bf956b22e63ca0094dd80a472d1ec11157e7e88ab1f8483b0692398e320/Declan-ES-Newspaper-Flat_2.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Ads</title>
				
		<link>https://samq.co.uk/Ads</link>

		<pubDate>Mon, 19 Feb 2024 22:32:34 +0000</pubDate>

		<dc:creator>Sam Quinton</dc:creator>

		<guid isPermaLink="true">https://samq.co.uk/Ads</guid>

		<description>
	Advertising
 
	Design and art direction for a range of commercial and charity clients.



	
Prostate Cancer UK. 
A full suite of ads responding to the government’s decision on screening for the disease.


&#60;img width="1800" height="1407" width_o="1800" height_o="1407" data-src="https://freight.cargo.site/t/original/i/2b1c48cf20a34b796ace9d1406187fbca3a5a10037aff07ad503ed2621c2e55d/PCUK-Screening-Packshot.jpg" data-mid="246518299" border="0"  src="https://freight.cargo.site/w/1000/i/2b1c48cf20a34b796ace9d1406187fbca3a5a10037aff07ad503ed2621c2e55d/PCUK-Screening-Packshot.jpg" /&#62;


Alzheimer’s Society Forget Me Not AppealBehind every badge is a story. For 2026 we took over outdoor spaces across the UK, including Piccadilly Lights, to highlight the emotional and compelling reasons that people wear their Forget Me Not badges.

I designed the full suite of campaign materials – from print, to digital to outdoor, and collaborated with an animator to bring the meadows of Forget Me Nots to life in motion.Video coming soon.
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	Aer Lingus&#38;nbsp;
Created at KesselsKramer London.
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	KBC Bank
	

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	Moo.com
	

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Pampero
	

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